We should start by defining off-market real estate; it refers to property that is up for sale but not publicly listed. There are many benefits to off-market real estate marketing, which we detail in this short article. If you have decided to sell, before you approach real estate agents, consider off-market options, which might be the best way to get your asking price.
Make best use of your real estate agent’s connections
If your property is not publicly listed, your agent can contact their list of buyers who are interested in your style of home. There are many people who are looking to buy off market properties and you are more likely to get your asking price. A good real estate agent has many connections in the industry and if one or more are on the lookout for a similar house to yours, you might get a very attractive offer.
Psychological advantage
If a property has yet to be listed publicly, buyers tend to get excited, as they feel they have a great opportunity to snatch a deal before the whole world knows. A potential buyer is given the chance to bid on a property before it is listed and that makes for an attractive proposition. Sometimes this is the best tactic rather than trying to hard sell a property, leak out details to potential buyers in the hope that they are looking for such a property, you have nothing to lose and everything to gain.
See things from the buyer’s perspective
If you look at this from a buyer’s perspective, would they prefer to view a property that is publicly listed, or have a chance to bid on a home that is not yet on the market? This is especially so with sought-after real estate, which usually gets sold very fast. We have all seen the sales technique when a desired product becomes harder to buy, which generally arouses interest; most potential buyers would like first option if they find the property they are looking for. Click here to learn about temporary storage space and how it can help you relocate.
Online solutions
If you are looking for a specific type of property, search online for ‘off-market homes, Northern Beaches and suburbs’ and you can view top-rated homes that are not yet listed. The owner wants a quick sale so its really just a question of finding the right house/condo, making a bid and clearing up the small details. Their website has a great search function to help you find properties in the right area and you can set up a private viewing via the website. This means you don’t have to deal with an army of real estate agents, which has to be a good thing!
To conclude, off-market real estate has a lot of benefits for both buyer and seller.
