It is known that being #1 in Google’s organic search results has an average CTR of 31.7% and that a page ranked #1 is 10 times more likely to be clicked than a page ranked #10.
Imagine the competitive advantage of ranking at the top for the right search terms. This not only guarantees you more visitors and sales but also positions you ahead of your competitors. It’s all about strategic keyword targeting and beating the competition!
Learn how to Boost Website Traffic with Organic SEO Services and increase your results in seven easy steps.
Why is organic traffic important for your website?
Different firms use different analytic tools to achieve the desired results. However, the objective dictates the outcome. Assuming this is the year you need to increase sales, organic visits should be your key metric to measure and improve.
Organic traffic gives your website life and success. When you talk about your website ranking high on the search engines, you often mean users will find your site by typing your product or service-related keywords in the search box. They are not just prospects; they are potential customers who are hunters in search mode. If they find your website instead of your competitor’s website, they are highly likely to buy from you. Now this is what highly targeted organic traffic can do!
Steps to Generate More Organic Traffic
Step 1: Benchmarking with your competitors
You first need to get an overview to create a strategy to increase organic traffic.
Therefore, the first thing you should do is benchmark your performance against that of your competitors and your industry to develop your strategy in the right direction.
Organic search traffic results from ranking high for specific keywords. Use the Ranking Distribution tool to quickly see how your and your competitors’ sites are performing on Google.
Step 2: Find organic pages that just aren’t working
The only reason for creating content on your website is to achieve your marketing goals. If a site doesn’t do this, it could do more harm than good.
Creating content for content’s sake is tempting because more content is better. However, you should remove sites that are of poor quality and underperforming.
Subpages that don’t bring in organic traffic have high conversion rates or attract a lot of referral traffic are eating up your crawl budget.
But now, one thing at a time. The crawl budget is how search engines navigate a website—it determines how many pages you have and which pages to “crawl.”
The more time search engines spend crawling through ineffective content on your site, the less likely they are to reach your best pages. Your goal, therefore, is to make the most of your crawl budget. Find and remove underperforming pages draining your crawl budget so search engines find your most effective content.
Helping search engines focus on your most important web pages can improve your SERP rankings and increase organic traffic over time.
Step 3: Find high-quality keywords
Would you buy a home with a weak foundation? Probably not. Your keywords are the foundation of your SEO strategy. It’s important that you find the strongest keywords for your brand to create a foundation for your success.
Step 4: Optimize your top pages
Look at which of your top pages already have content that is bringing in a lot of traffic and which content is ranking well. You can assume there is some overlap. Don’t neglect these sites or you’ll miss an opportunity. Keep every content fresh and updated:
- Add relevant data
- Inclusion of new information on the topic
- Include more internal links as you create more related content
- When building links, focus on high-quality backlinks
- Add additional features such as videos, case studies, questions, and answers, or examples
- Include relevant keywords and search terms in your content
Step 5: Improve meta tags to improve CTR
Once your content ranks for your target keywords, the battle for visitor numbers is halfway won. You still need to convince searchers to click.
Meta descriptions and HTML titles, also known as meta tags, are some of the most influential CTR factors. Google ranks pages with a high CTR better on the SERPs. So, improving your tags will help you attract more visitors now and improve your rankings in the future—a win-win situation.
Make sure your HTML titles and meta descriptions include your keywords, respect character limits, and are SEO-friendly. Additionally, make sure your meta descriptions include a clear call to action and a hook that demonstrates your site’s value to searchers.
You probably already know what I’m repeating next, but I’ll say it anyway because it’s so important. When it comes to meta tags, you need to consider user search intent. Check that again, and then recheck it.
Step 6. Create new blogs and update existing blogs
Quality content is very important. Every blogger knows that blogging takes a lot of time, but planning and optimizing your content properly will be worth it. This is the cornerstone of your SEO strategy.
Organize your target keywords by use case, search intent, user pain points, buyer personas, and search volume. Remember that you are not blogging for yourself but for your target audience. Focus your content on user experience and keep it reader-friendly.
Consider how you will structure each blog:
- Answer the relevant questions completely
- Make your content manageable
- Include visual content (e.g., infographics)
- Create shareable, digestible content for social media
- Add relevant backlinks (learn more about outsourcing this task)
Step 7: Update content for featured snippets
Google first introduced featured snippets and rich content in 2016, and they have become increasingly important over the years. Sometimes, this type of content answers the searcher’s query directly on the SERPs, meaning the reader doesn’t have to click on a website to get the information they want. If you create content that’s eligible for featured snippets, users won’t necessarily click on your site, but it will put you higher in the rankings than the competition and increase your exposure.
Conclusion
It’s clear why every SEO strategy aims to increase traffic organically. This is not an easy goal, but it is doable. Increasing organic traffic through Customized SEO for Small Businesses takes time, so keep at it, apply the steps listed above, and be patient. Also read this blog for more exceptional ideas: How an SEO and PPC Agency Can Transform Your Business.
