Gone are the days when event management was just about booking venues, sending invites and using traditional methods to promote. Social media has transformed and how! Popular channels like Instagram, Facebook, TikTok and LinkedIn are revolutionizing how events are planned, marketed and executed.
In this blog, let us dive into how social media is flipping the script on event management strategies.
Pre-Event Powerhouse
Before an event kicks off, social media sets the stage. Promoting on social media about the upcoming event is to create an irresistible buzz! Following are some tactics that might work.
- Make a unique hashtag that creates brand identity. The hashtag should be punchy and quirky which makes your audience get engaged with the brand. #CoachellaVibes #LondonFashionWeek.
- Start countdown timers on Instagram and Facebook to give your followers a gentle reminder about the upcoming events.
- A 15-second sneak peek/preview on Instagram and Facebook can build a massive FOMO.
Recent reports have it that events promoted on social media see 3X more attendance than those that are not. Moreover, 75% of event marketers say that social media is their most effective tool when it comes to promotion.
Engaging Audience in Real Time
Social media is not just a pre-hype tool, but it can be an ultimate engagement tool during the event as well. Just in case, someone is not able to attend an event, social media can make it happen for them.Â
- Live streaming on platforms like YouTube, and Instagram brings global reach to local events.
- UGC content encourages people to share their views with branded hashtags.
- Interactive polls and live Q&A sessions make it super easy to involve your audience in real time.
Keep the Momentum Rolling
Once the event wraps up, the real work begins. Now is the time to keep your audience engaged and social media is the perfect tool for post-event marketing. This helps a brand build long-term brand loyalty. The following are the points to consider for an effective post-marketing strategy.
- A crisp, well-edited Instagram Reel might just do the trick easily showcasing the best moments at the event.
- Thank you posts acknowledging speakers, attendees, and sponsors to foster goodwill.
- Sharing a BTS video is fun to watch to showcase what went into making the event a success.
- Additional content like blog posts, infographics, and case studies to nurture the target audience.
According to Fobes, around 67% of attendees are more likely to return to an event if they see engaging post-event content. Moreover, events with strong post-event marketing are more likely to see a 35% increase in social media following.
Do not forget about Paid Promotion
Organic marketing is real but paid promotions and social media campaigns supercharge your event promotion. All you have to do is target potential attendees who match your existing audience, focus on geo-targeted ads and target users who interacted with your event but did not register. These are your weapons to turbocharge your event promotion.
WordSteam recently stated that retargeting ads increase event sales by 50%. In addition, 70% of event marketers suggest that Facebook and Instagram ads drive the highest ROI.
Influencer Marketing is on the roll!
Not only brands are restricted to influencer marketing but it is a game changer for event promotion! Renowned social media influencers can create content teasing the event, go live and also post BTS stories and videos to engage followers.
MarketingHub suggests that events promoted by social media influencers see a 30% increase in event sales. Influencer marketing also increases the brand visibility by 80%.
Master the Art of Event Management with AAFT!
Dreaming of being the mastermind behind viral events? AAFT is your gateway to exciting opportunities and a high-powered career in the industry. At AAFT School of Advertising, PR and Events is a platform where you will get hands-on training with industry experts, 20+ live projects with international brands. Moreover, you will get a chance to get mentored by Renowned ad filmmaker, Prahlad Kakar.
Do not just plan events. Create experiences that trends worldwide. Enrol today and make a mark in the event industry.
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