In a digital world packed with competition, adequate SEO is vital. However, that’s not limited to on-page SEO and technical SEO, which most likely first come to mind when you think about this practice; SEO extends further to off-page factors. And does email marketing relate to that? Well, email marketing is a rather subtle and low-cost way of bringing visitors to your website. Whichever type of email the recipients get, be it ads, business requests, or something else, it’s all aimed at directing them to your website, thus increasing your traffic. At the end of the day, it’s all about the traffic.
So, both SEO and email marketing aim to increase your online traffic, and both use content to achieve that purpose. Then, how do you connect the two and utilize email marketing to benefit your SEO? A professional Chicago SEO company suggests the following:
Reach Out to The Right People
Overall, traffic is important, but quality traffic is crucial. Email content randomly distributed to a heterogeneous audience is highly likely to lead to a high website bounce rate, which is a high number of visitors that leave your website without taking any action. That is why a specifically targeted campaign is essential. If you reach out to people who are indeed interested in your content, they will spend more time on your website, which proves to search engines that your site is a valuable match for a certain search, making them rank you higher.
Understand Their Intentions
Aside from providing quality content, you should provide content that answers the recipients’ intentions. Get to know your audience. Find out what they’re looking for when conducting a specific search. The best way to do so is by sending out surveys. Ask them what they need and what they want to be informed about. Then, create content based on their answers. As search engines tend to improve user experience, they aim to show users content that best matches their intentions. That will give your content a decent ranking.
Personalize Your Content
You know when someone calls your name in a crowd? Despite all the noise and hassle, it grabs your attention, at least for a moment. The same happens with emails. Seeing a personally addressed email within an inbox full of generic ones will make the recipient much more likely to open it. Even if they don’t, your brand’s name will stick in their mind as it was you who addressed them personally.
Include Your Social Media
When your recipients receive what they’ve been looking for, they are highly likely to share it with others. The most common way to do so is over social media. That’s why you should include links to your social media accounts in your emails. That way, your content will reach just the people interested in it, directing them to your website and increasing your quality traffic.
Utilize The Power of Reviews
How your customers perceive you is much more important than how you present yourself. People love to hear what other people have to say about your products or services, and that’s especially true when it comes to local businesses. Online reviews are like personal recommendations, so make sure to ask your customers for them. Include links for reviews in your emails, especially personalized ones. That will not only help people build their trust in you, but when customers write reviews, they may use relevant keywords, further contributing to your SEO.
Final Thoughts
Digital marketing is a holistic process in which every part is related to the others. Good SEO will help you get more online visibility and increase your traffic, while specifically targeted email marketing will increase your quality traffic and thus contribute to your SEO. Together, they benefit your brand’s image and credibility, so make sure to utilize their potential.
