Did you know that about 68% of all online experiences have a search engine at the center? But here’s the thing: just having a website isn’t enough anymore. Your Google ranking matters, too.
Per studies, less than 1% of users make it to the second page of search engine results. Further, the first result is 10 times more likely to get those clicks compared to the tenth result. For your dental clinic, being as close to the top as possible can make all the difference.
That’s exactly what dental SEO sets out to help you achieve. Here are a few tips to help you take your dental office to the top of your local searches.
Create High-Quality, Local-Focused Dental SEO Content
Imagine you’re having a conversation with a potential patient. What words would they use? That’s your starting point for dental keywords.
Sprinkle phrases like “best dentist in [your city]” or “affordable braces [your neighborhood]” throughout your dental website. But don’t go overboard. You want your content to sound natural.
You’ve also got to make your content patient-centric. Put yourself in their shoes. What questions keep them up at night? Maybe it’s “How do I know if I need a root canal?” or “Is teeth whitening safe?”
Create quality content that answers these questions. To make this step even better for your business, consider engaging the services of some of the best dental SEO experts, like Best Results Dental Marketing. World-famous dentists have reported that Best Results Dental Marketing has added millions to their annual revenue.
The right dental SEO specialists, like Best Results Dental Marketing, can work wonders on your dental marketing campaign by building your local Search Engine Optimization (SEO) to get your dental practice to the top of Google’s searches. They can also help you create a content calendar that addresses your patients’ most pressing questions throughout the year, among other SEO practices, to boost your SEO rankings.
Build Local Partnerships
Reach out to complementary businesses in your area. For example, you could collaborate with a local orthodontist and refer dental patients to each other. You could also partner with a nearby health club to offer dental health talks.
But that’s not all the experts you can link up with. Get those professionals who know dentist advertising on board. These pros can help you dominate search engine results for dental services in your area. They can also help you leverage local partnerships to your business advantage online and offline.
Master Your Google Business Profile (GBP)
Your Google Business Profile is often the first thing potential patients see when they search for a dentist. So, you’ve got to make it shine.
Start by sharing complete and accurate information. Double-check your practice name, address, and phone number to ensure they’re spot-on and match your website content and other online listings.
It would help if you also optimized for local keywords. When people search for a dentist, they often use phrases like “dentist near me” or “emergency dentist in [your city].” Include these terms in your GBP description.
Snap some high-quality photos of your office and team, and maybe even some before-and-after shots. This will give potential patients a peek into your world and help them feel more comfortable. Google loves original photos.
Build a Strong Local Citation Profile
Citations are digital breadcrumbs that can lead patients to your dental offices. The more consistent and widespread they are, the easier people will find and pick you. Start by claiming and optimizing online directories. Get your practice listed on popular ones like DexKnows and Bing Places.
Also, remember to keep your dental practice information consistent across all platforms. If you move offices or get a new phone number, make sure to update this information everywhere. This consistency builds trust with both patients and search engines.
Monitor and Analyze Your Local SEO Performance
You want to know if all this SEO work boosts your online presence and brings in new patients, right? That’s what measuring ROI is all about.
Start by tracking local keyword rankings. You want to see your dental SEO keywords rankings improve over time. Are you showing up when someone searches for “best dentist in [your city]”? If not, you might need to tweak your strategy.
You should also analyze website traffic. You’ll see which pages users visit most, how long they stay, and where they come from. Maybe you notice many people visiting your “Services” page but not booking appointments. That could be a sign that you need to clarify your call to action.
In Closing
And there you have it. You now have a complete toolkit for dominating local searches in your dental practice. If this seems like the right service for your dental clinic, go online and research the best experts offering dental SEO services that meet your exact needs and budget. Their guidance can help bring significant dental SEO success to your business and attract prospective patients.
