Dawn Burlew’s ascent to the role of track president at Watkins Glen International is a testament to her unwavering passion and dedication to motorsports and her local community. Born in Elmira, just 23 miles south of Watkins Glen, Burlew’s deep-rooted connection to the area and her extensive experience in business and community development uniquely position her to lead the historic track into its next chapter.
Early Life and Education
Dawn Burlew grew up in Elmira, New York, a small city known for its vibrant history and close-knit community. She graduated from Horseheads High School, where she developed a strong foundation in academics and extracurricular activities. Her educational journey continued at Cazenovia College and Keuka College, institutions that further honed her skills and prepared her for a dynamic career. Cazenovia College, located 90 miles east of Watkins Glen, and Keuka College, 30 miles north, provided Burlew with a well-rounded education, emphasizing leadership, business acumen, and community involvement.
Career and Community Involvement
Before her appointment as track president, Burlew’s career was marked by significant contributions to the local economy and community development. She witnessed firsthand the economic impact Watkins Glen International had on the region after its acquisition by Corning Enterprises, a subsidiary of Corning Inc., in the early 1980s. This experience instilled in her a profound appreciation for the track’s role as an economic driver and a cultural landmark.
Burlew’s professional journey includes notable positions in various sectors, where she consistently demonstrated her leadership abilities and commitment to community enhancement. Her involvement in local initiatives and economic development projects earned her a reputation as a dedicated and effective advocate for the Southern Tier region.
A Historic Appointment
On January 3, 2024, Dawn Burlew will make history as the first woman to hold the position of track president at Watkins Glen International. Her appointment is not just a personal achievement but a milestone for gender representation in motorsports leadership. Burlew succeeds Michael Printup, who served as track president for 15 years and is now with Parella Motorsports Holdings (PMH) as president of the Sportscar Vintage Racing Association (SVRA).
In her own words, Burlew expressed her excitement and gratitude for the opportunity: “I wish I could come up with one word, but I really can’t. I’m ecstatic. I’m just thrilled to be able to have this opportunity because, as you know, they don’t come around very often. These positions don’t open up, and it’s right here, literally, 20 minutes from where I live.”
Vision for the Future
As Dawn Burlew steps into her new role, she brings a vision focused on maintaining the track’s historic legacy while embracing innovation and community engagement. Watkins Glen International, affectionately known as “The Glen,” is a 2.45-mile road course renowned for its rich history in American motorsports. It has hosted numerous iconic races, including the United States Grand Prix, NASCAR Cup Series, and IMSA WeatherTech SportsCar Championship.
Burlew’s leadership will likely emphasize the continuation of high-profile racing events, ensuring that The Glen remains a premier destination for motorsports enthusiasts. Additionally, her background in economic development suggests a keen interest in leveraging the track’s presence to boost local businesses and tourism. By fostering strong partnerships with local stakeholders, Burlew aims to create a symbiotic relationship that benefits both the track and the surrounding community.
Challenges and Opportunities
Taking on the role of track president at Watkins Glen International comes with its set of challenges and opportunities. The motorsports industry, like many others, faces evolving dynamics, including changes in audience preferences, technological advancements, and sustainability concerns. Burlew’s ability to navigate these challenges while capitalizing on emerging opportunities will be crucial to her success.
One significant opportunity lies in enhancing fan engagement through digital platforms and interactive experiences. By leveraging technology, Burlew can create immersive experiences that attract a new generation of motorsports fans. Additionally, her leadership can drive initiatives focused on environmental sustainability, aligning with broader industry trends towards greener practices.
Community Impact
Dawn Burlew’s deep ties to the Southern Tier community will undoubtedly influence her approach to leadership at Watkins Glen International. Her understanding of the local culture and economic landscape positions her to make informed decisions that benefit both the track and the region. Burlew’s commitment to community development will likely translate into initiatives that promote local businesses, create job opportunities, and enhance the overall quality of life for residents.
Furthermore, Burlew’s role as a trailblazer for women in motorsports leadership serves as an inspiration for aspiring female leaders in the industry. Her appointment underscores the importance of diversity and inclusion, setting a positive example for organizations across the motorsports sector.
Conclusion: Dawn Burlew
Dawn Burlew’s journey to becoming the track president of Watkins Glen International is a story of passion, dedication, and community commitment. Her historic appointment marks a significant milestone for gender representation in motorsports leadership, and her vision for the future promises to uphold the track’s storied legacy while embracing innovation and community engagement.
As Burlew takes the helm, she brings a wealth of experience and a deep-rooted connection to the Southern Tier region. Her leadership will undoubtedly drive positive change, ensuring that Watkins Glen International remains a premier destination for motorsports enthusiasts and a vital economic driver for the local community. With her unique blend of skills, passion, and community focus, Dawn Burlew is poised to lead The Glen into an exciting new era.
