Serums are commonly used in modern skincare routines. Unlike simple lotions and creams, they are rich in vitamins, antioxidants, and peptides. They are made for specific skin concerns, such as acne and aging. Though serums come in specific bottles, they need custom serum boxes for their efficacy and user ease. They not only protect the items from light and heat but boost their visual appeal as well. With intense competition in the skincare market, brands should consider the following factors for efficient packaging:
1- Material
The box material is vital for a brand’s success. Serums are made from different chemicals and have direct contact with skin. Therefore, people are concerned about their quality. Serum bottles should be packed in durable and safe boxes to ensure the customer’s health.
Opt for sturdy and green options like recycled paper. Cardboard, known for its strength, is widely used for custom serum boxes. They not only ensure the product’s safety during transit and storage but cut the shipping cost as well. Kraft paper is the ideal choice to align with the growing need for eco-friendly packaging.
2- Protection
Serums when exposed UV light are more likely to get bad and change their color. Similarly, heat splits the ingredients and badly affects the serum’s working. Therefore, they need safe packaging to ensure their effectiveness. Custom serum boxes must be UV-protected to maintain the item’s shelf life. They must have air-tight sealing to hinder the entrance of dust and other factors.
The serum bottles are made from delicate glass and should be carefully handled while exhibiting on the store’s shelves. Custom cosmetic display boxes for serums should have inserts to hold multiple bottles at a time. Moreover, individual packaging boxes for serums must have cushions to snugly fit items and avoid their spillage and wastage during shipping.
3- Design
The global skin serum market is projected to grow at a CAGR OF 7.5% between 2021 and 2026. Such increasing trends reflect the tough competition in the market. Therefore, brands should pay heed to their product’s packaging. The box design should resonate with the company’s values and target audience. The right colors, fonts, and images should be chosen to boost the readability of printed information. Serum boxes must be designed with a brand’s logo, name, and contact details to attract people.
Minimalist box design is trending in the skincare industry. Make sure that the containers are simply designed with modern printing and finishing methods. Companies can use silver or gold foils to add a deluxe touch to the packaging. This will let the product jump from the retail shelves to the front counters and boost the brand’s sales in no time.
4- User Experience
Functionality is the major aspect of serum packaging that can boost the overall user experience. Easy-to-open boxes can trigger repeat purchases. Tailored boxes should be compact and secure to meet the buyers’ needs. Magnetic closures, pull tabs, or perforated lines can make them more user-friendly.
As discussed above, each serum is designed for a specific skin type. Therefore, it is vital to guide people about the product’s usage and composition through packaging. Custom boxes should have a list of active and inactive ingredients. They should have clear instructions on how to use the serums effectively. These must highlight the potential side effects of the packaged item.
5- Eco-Friendliness
Human activities have badly polluted our environment. Air quality has decreased to a level that countless people are suffering from many lung diseases. Eco-preservation is necessary to sustain life on Earth. That is the reason, people are inclined towards green packaging while shopping. Serums are no different. They also come in eco-friendly boxes, made from Kraft and plant-based materials.
Thus, brands should look for green custom serum boxes to cut their carbon footprint and attract buyers. These boxes also have ample space to add messages for ecological awareness. This boosts the brand’s image as a responsible and ethical company as well.
6- Legal Compliance
Like other industries, there are some laws for skincare market as well. Therefore, brands should opt for serum boxes that comply with the region’s guidelines. They must have labels, highlighting box materials and product ingredients. These tags should affirm that the box or product is not made from harmful chemicals.
Custom serum boxes should show the item’s expiry date and usage precautions. They should also fulfill the region’s ecological laws to help people make informed decisions. Adherence to GMP is vital to show that the packaging process is safe and standardized. Organic or hypoallergenic claims on the box also affirm that a brand comply with the laws.
7- Cost-Effectiveness
Investing in top-notch boxes is important but brands must go for cheap packaging for their profitability. This will help them save a lot of money for their publicity. With wholesale custom serum boxes, they can get strong yet affordable serum boxes. When they buy a bulk of serum boxes at a time, it will help them cut the per unit cost.
8- Novel Features
Smart packaging is trending nowadays. Many innovative features are used on the box to boost the buyer’s unboxing experience. Custom serum boxes, designed with NFC tags and QR codes are more useful than simple boxes. They allow people to share the product on social media and add value to the item. These features also help consumers avail a huge discount and save a bulk of money while shopping for items.
QR codes provide video links, guiding about the product’s usage and benefits. This not only helps buyers make informed decisions but also boosts the brand’s trust in the market. NFC tags can validate the items and ensure a company’s professionalism. With these features, people can also know about the green packaging of the items. Hence, these novel features can strengthen a consumer-brand bond.
In short, custom serum boxes are important for maintaining the product’s quality and boosting user experience. Brands should pick sturdy, eco-friendly, and functional boxes to appeal to their audience. It is highly recommended to choose a box design that aligns with the company’s identity.
Are you also looking for effective serum packaging that contains all the factors mentioned in this article? Contact CPP Boxes, a hub of versatile custom boxes. This renowned packaging company offers you high-end custom-printed serum boxes at affordable rates. Visit their website now and get a free quote for all your packaging needs.
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