Consider this: Users are driven to a website to complete a goal or action, which will, in turn, lead to digital marketing success, aka money for you, but they can only do that if the website is designed well. Let’s talk about how a well-designed website can play a starring role in the success of your enterprise!
User Journey and Layout
Say a client searches for a product, and because your product really is the “bee’s knees,” it is one of the first to pop up; they click on this search result, and they find themselves on a site so messy that they get exasperated and go get a product that may not be as great, but they sure had an easy time figuring out the website. And just like that, you have lost a client. Considering this scenario, if you want your enterprise to be successful, a potential client must have an easy time interacting and journeying through the layout of your website. Ronins can certainly help you create a website that will get the clients in the door!
Calls to Action (CTAs)
The container you put text or an image into on a web design can add or detract from user experiences with your brand. A call to action (CTA) on a design makes or breaks a marketing campaign. A CTA is generally a button or a link that reads buy now, sign up, contact us, learn more, etc. The CTA is there to influence and be that natural next step for the user to complete their journey on the website. The button should match the branding and color scheme of the site and feel like the next step in the process for the user on the site. And with this small action, you have just become a marketing genius!
Mobile Responsiveness
More than half of internet users access the website from their mobile devices. Thus, mobile responsiveness is a necessity. If Internet users access a non-responsive website from mobile, they will find it difficult to operate, and boom bounce rates will increase. Thus, responsive designs engage more users on the website on different screen sizes (desktop, mobile, tablet, etc). So, if you have a mobile responsive design for the site, your users can engage with your content on their mobiles. That improves user experience and will help in SEO success.
Cause and Effect: Great Web Design For Marketing Success
Every great product or service deserves a great website. So make sure you give it one visit here, and get your enterprise along with the services and products you provide the shine they deserve!
