As consumers migrate from traditional brick-and-mortar trades to intuitively designed online platforms, businesses must quickly transform their strategies to fit with digital trends. Over the last few years, the travel industry experienced a sudden transformation with more customers preferring websites as the trusted source of information and transactions.
This trend forced all businesses to quickly push their marketing strategies toward digital storefronts and tap into the ever-increasing audience.
However, a simple live website is not enough to attract the targeted audience. Your website must provide a responsive design tailored to the audience and an interactive interface to maximize the users’ engagement.
For the uninitiated, a response design means your website should be easily accessible on all types of devices. Whether a mobile phone, laptop, large desktop screen, or tablet, a website design should cater to users on multiple devices.
Now that you know what a responsive website is, let’s have a look at some reasons why you should prioritize a responsive website for your travel business.
Easier User Engagement
User engagement is a crucial aspect of any website. Unfortunately, most travel businesses never pay attention to user engagement and miss out on the lucrative opportunities from the wide audience online. It all starts with a responsive website that is easily accessible on all types of devices.
Remember, your website is a digital storefront that is not specific to a single neighborhood, but a wide demographic of audience. Instead of the stylish aspects, your website’s design must focus on higher user engagement.
For instance, tourism transport companies always highlight their services for smooth ease of access. To explore further, a bad design choice would be a website that flashes sluggish graphics, which will impact the ease of booking for clients. A good design choice will be a website that showcases all of the services of small 4 seater cars to large 9 seater minibus with images and descriptions fit on the small-to-large screen.
Higher Search Engine Performance & Visibility
Apart from user engagement, you should opt for a responsive website to align with the requirements of the search engines. Today, Google and Bing favor websites with responsive designs instead of sluggish outdated content. This is because search engines do not want to impact the user experience on their platform by providing poor web results that do not meet their needs.
This is a major opportunity for new travel businesses to get a competitive advantage by providing the audience with a responsive and well-designed website. All you need to do is brainstorm a neat theme for your website and design it for a first-time user experience to maximize engagement.
Mobile Dominant Market Demands Responsive Website
We are living in a mobile-dominant market with over 95.3% of the audience accessing the internet from mobile devices. With such a huge mobile audience, travel businesses must prioritize a seamless responsive experience for their websites.
Mobile responsive websites will not only enhance the user experience but also load faster to quickly grab the attention. This is especially important since the attention span is shrinking to mere seconds and if a website is loading forever, the audience will easily bounce off the page to find another source.
Cost-Effective Design Promotes Long-Term Results
A responsive website is a reliable option with the flexibility to change. Since you do not have to create multiple instances of websites for a plethora of screens, a single design change will reflect across all devices.
Several website builders and CMS allow you to easily make changes across the website without impacting the user experience. In fact, you can even add new features or functionalities to meet the demands of your audience.
No one is sure about what the future holds for the screen sizes and the design innovation, it is definitely getting bigger with each year. However, perfecting a single website for a variety of screen sizes can help in the long run.
Better Analytics & Performance Reporting
The website’s responsiveness also promotes analytics and performance reporting on the search engine. With an integration of plugins and data monitoring tools, travel businesses can monitor their website performance and devise lucrative marketing campaigns.
These tools provide insights into the data on how users are interacting with your websites and what portions you need to improve to maximize their visibility. You can also integrate websites with Google Analytics to track bounce rates, leads, and conversions for much better performance reporting.
Final Words
A responsive website is no longer an option but a quality standard for your website that will ensure an enhanced user experience. With most tourists using mobile phones to access the internet, travel businesses must provide a seamless experience on the web with all the required features like search boxes, services, booking forms, etc.
Building a responsive website might sound overwhelming and time-consuming for a new travel business. But once you execute the strategy with all the tactics in mind, it will surely help your business stay afloat in the long run.
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